Around Christmas of last year, I noted that I was toying with the idea of adding advertisements to KernelTrap [story]. Now the time is approaching quickly, as I've finally gotten around to finishing up the necessary code. This begs the question, what reaction will readers have to seeing text ads and/or banner ads on what up to now has always been advertisement-free pages?
The idea is to display a text ad toward the top of either side column, and banner ads at the top of each page. I will personally verify all banner content, attempting to keep the ads as topical and non-distracting as possible. For example, I have no intention of displaying flash ads or animated gifs.
I'm very interested in feedback from regular readers. Please leave your reflections below.
If you're someone who would consider advertising on KernelTrap yourself, please feel free to drop me a note if you'd like to discuss this privately. Or, leave a comment below as well.
When the KernelTrap advertising program is officially launched, I will release a page with complete details on how much ads cost (per view, per click, etc - still to be fully determined), what types of real time statistics and daily/weekly email summaries are freely available, and other relevant information.
As to why I've decided to sell advertising in the first place, it's in an attempt to increase the quality of this site. I intend to use the generated revenue to purchase original content, much as any magazine does. If all goes as planned, I will be paying authors prices that are competitive to hard-copy computer magazines. Ultimately, the goal is to contribute to open source kernel development by increasing the amount of quality documentation freely available on the Internet.
That's fine
I have no problem with advertisements, but please don't allow Flash ads. I can't open more than 3 tabs of LinuxToday stories without Mozilla hosing itself on my dual PIII-550 (mostly a Linux Flash plugin issue being ridiculously CPU-intensive, but it still sucks).
Agreed!
AGREED. I'm totally fine with sensibly sized, sensibly placed ads, even animated ones, as long as they're not Flash. Flash ads are really irritating.
I don't mind Flash ads....
...because I don't install the Flash plugin. The only Flash content I come across these days is advertisements for the most part, and so not having the plugin acts as a very convenient web filter.
On the downside, I miss homestarrunner.com, but I can watch that on my Mac or laptop from work. It's not updated that often anyway.
...addendum...
Please keep in mind my comment above is tongue-in-cheek. :-) I'd rather not see Flash ads on here. In fact, even animated GIFs can be rather annoying, so I appreciate that you say you're going to screen the ads.
Going in the way-back machine, even the animated "powered by" logo this site once had, with the lightning bolt was somehow annoying for me. I think it was the flashing, right in my peripheral vision. Related to that: One tidbit that many users on this site might find useful is this configuration setting in Mozilla. It causes animated GIFs to loop exactly once rather than indefinitely:
user_pref("image.animation_mode", "once");
You can find this in the "about:config" page, or edit your prefs.js file.
And for flash, if you need it
And for flash, if you need it sometimes: there is a "Flash click to view" extension somewhere. All flash is replaced by a button. Click to view. Enjoy. Or don't click :)
As for ads: go ahead. Hopefully they won't be dominant and not spyware.
Thomas
FYI, that plugin is right her
FYI, that plugin is right here (for Firebird).
--
schnee
Oh, and it can be installed b
Oh, and it can be installed by typing the following on Mozilla's Javascript console:
function doneF(name,result) {} var xpi=new Object(); xpi['Flashblock'] = 'http://ted.mielczarek.org/code/mozilla/flashblock.xpi'; InstallTrigger.install(xpi, doneF);Works nicely for me (with Mozilla 1.5a).
--
schnee
Thanks!
I'm using it on my Windows laptop now. Seems to work well w/ Mozilla 1.4 so far. Thanks!
thanks but...
This is not working for me under Moz 1.4 (linux). I get this error:
Install failed. Error code:-239
Chrome registration failed
Ditto
I just tried it. Same here... *sigh*
I wonder if it's a permissions issue? eg. if it tries to install somewhere that only root can access?
I'm not going to run Moz as root to find out.
Nope
I thought the same thing but it didn't help at all.
Flash content
They cannot be providing everying. U can also create your own right. Stupid
Why not
My first thought was "Don't do like LinuxToday did" hehe.
Under these conditions, I'd b
Under these conditions, I'd be very ok with that.
as long as
As long as they arnt the ads from linux.com. Big Microsoft adds that take up the whole page and bog down throughput.
No problem with me.
Please go on with the ads. This site has a lot of credibility; think of the ads as akin to a "sports sponsor" -- you know, those corps which pay to have their names on helmets, clothes, cars etc. in sports events.
You need the money, we need you to survive, those corp dudes need to look cool by sponsoring you. Everyone wins. I don't mind if Microsoft wants to put a photo of Bill Gates dancing and hugging penguins in the South Pole -- it's their money. But if others care so much about animations, why not a less graphical page option, like www.linuxhomepage.com has. Granted, I don't know how to do it, I'm just suggesting it... ;-)
Good idea
I think it's a pretty good idea.
I think we have an agreement that flash adds suck. Also, having an uh, unoptimized flash plugin makes a bad thing even worse.
-Cameron
Thumbs Up
I say go for it. You have the right to try to support yourself.
As for my prefs, I'm fine with flash ads (though I don't prefer them), but I REALLY hate ads that make you want to have a siezure. As much as I love the content on this site, I will stop visiting if crazy, animated ads start showing up.
--
Hrothgar
Go for it
It's a great site. Heck, if you just use the revenue to pay the bandwidth costs and buy yourself a few beers, that'd be OK too.
I dislike ads.
I find most ads very distracting. For that reason, I filter as much of them out as possible, via proxies like Junkbuster and Privoxy. Text ads like google's and k5's I find very much less intrusive and not nearly as distracting (but still not desirable). If you are going to place ads, please don't expect everyone to view them, and consider going all-text.
That said, I applaud your goal of furthering the quality of articles and documentation.
-molo
Ads
I think it would be nice to have an option on this page, kerneltrap.org asking whether you wnat ads or not. so you 'have a choice' as to whether you want to check out some ads or not. then see which ones get more hits...
thanks
Just make sure that they don'
Just make sure that they don't overlap the text, like some adds on Linux Today do with a small browser window.
No problem
Go ahead with the ads. It would be great if you could stay away from flash ads though.
My Two Bits
Do it, if you need the extra revenue to maintain this wonderful site then do it. How about a members page too, without ads? osnews.com does it, though I don't know how successful it actually is.
Laters,
~Christopher X
Flash
Ads are fine, as long as they're not flash, and not massive, and not in the article body. Eg, an ad at the very top/bottom of the page is fine. Ads in the body of an article are VERY irritating, moreso if they're flash.
If that is the price...
If ads are the price I must pay to see good content like this site, then it is a price I am willing to pay for. Big animated gifs or flash ads may be a price too high, but non-intrusive banners seem reasonable to me.
Just my 0.02$
Hi Jeremy, I'm okay with the
Hi Jeremy, I'm okay with the ads. As you say, two text ads and a non-animated near the banner is pretty ok. Go ahead!
Here's what I think:Text ads
Here's what I think:
--
schnee
I wouldn't mind
So long as they aren't flash and preferably not animated.
And so long as they aren't too intrusive or distracting.
As for the reason you'd like ads, that's great, and I wish you all the best with it.
Make this a Poll
It seems that people are generally in favor of your success (and I concur). I would suggest that the Poll be changed to reflect your current questions.
What is the acceptable level of advertising on this site?
1) No adds
2) Text only adds
3) Banners at the top and bottom
4) Banners and animated gifs
5) Flash and animated gifs
6) all the above plus pop-ups that root your system
Fine by me
As long as you don't go nuts on the visual distraction, I'm ok with it. I'm used to seeing them, and your site is certainly valuable to me so I'd like to see it survive.
Thanks for asking, btw.
- Christian Convey
Ads fine, just be picky
As the site grows in popularity, and the administrative portions of it scale beyond a one-person effort, it can become quite hard to do this, however I find more appealing adverts that actually are related to the topic/site I am reading. For instance, ADs for tropical vacations I find very annoying on tech sites. My favorite, as others have mentioned, are text adverts that are contextually appealing. Adverts that attempt to hi-jack my attention I view as "terrorist-style advertising" and are dealt with accordingly.
KernelTrap supplies excellent articles and community. Your desire to build on it and "reward" authors is commendable. The attention you have shown to this point assures me that what you do in the future will make this site even better.
More power to you
With the motivation you gave this sounds like a great idea. Ads are fine with me as long as three requirments of mine are met. First, as has been mentioned by others, no flash ads. Secondly, animated ads that don't change/blink/flash annoyingly are fine, if the advertisers want it and it's not distracting give them what they want. Lastly, and I doubt you'd consider this but I have to mention it, don't give the ad control of the page, by which I mean, no interstitial, no sound, and no moving about the page.
Other than that, go ahead, I'm excited.
Adds are a fact of life
As a regular osnews reader, I'd say adds are alright.
Look at /. they have an animated gif or to and it's not too distracting. I think in order to get $ for the ads you'll have to allow at least animated gifs. As long as you maintain tasteful standards, it should be fine. You might even be able to do in-text adds like news.com does. I personally wouldn't mind if you did something like that, though, much smaller :)
Ads
Actually, non animated or flash ads that are on topic wouldn't be bad at all. I'm sure that most of us (myself not included, I'm in M$ Office hell) make our living using open source systems such as Linux or BSD. So products that relate to open source operating systems are good things for those people to know about.
yeah, go ahead
As long as they don't eat up half of the screen...
interstitial advertising!
I love ads!
I propose a thick, 10 deep, layer of interstitial pages before each story. Make sure they take up the entire screen and are pure Flash!
KernelTrap: Adding Advertisements
It's OK !
banners?
The following is what I wrote in a raving frenzy a few weeks ago:
I'm just fed up with people
advertising stuff the whole damn day, everywhere I watch. More than 50% what I
hear or see in a day, is commercial crap without any contents or meaning, one
way or another. On the radio, between tv movies every 5 minutes, in tv shows and
movies themselves, on t-shirts, sms, flyers, posters, newspapers, magazines,
wrappings, shops, the whole internet including my mailbox, cars, trams,
billboards all around town, even when I go to the bank to get some receipts I
have to wade to loads of inane crap to get to what I want.
I'm fed up with this overcommercial culture of crap where stuff is crammed down your throat and everything can be perverted for marketing purposes. It has filled this world like a virus, a plague. You can't hide anywhere anymore for the Marketeers of Death and their limitless whoring for more consumer money. I mean, I even see whole governments on the bandwagon.
On the other hand, however, if financial support is an urgent need for kerneltrap, who am I to disapprove of somebody else's finances?
I think it's safe to assume we all hate banners, to whatever degree. Obviously, text ads would be less obnoxious. But please don't joke about 'relevant commercials'. I don't think I have ever seen such an ad - it's a contradition, because if I would have a real need, I wouldn't have to be talked into a product, would I... If somebody needs to convince me (or at least *try* to convince me), I'm obviously not wanting the product or service in the first place. And I can bloody well educate myself about different and alternative choices (otherwise I wouldn't be on this site, would I).
So if your question is if I would like commercials, well... I think my answer is pretty clear. But my opinion must not be relevant in anybody else's decisions or visions, and you might have another opinion which equally deserves to be voiced. And in the end, it's not my site. Do as you wish.
Just a random thought
Have you never seen an ad for a type of product that you had never heard of or were completely unaware of? Or do you want to totally rely on word-of-mouth, which is itself a form of advertising?
I agree, we're too ad-soaked, but it's a consequence of our lazy, greedy nature. It's capitalism's modern-day version of the Tragedy of the Commons: Pollute the commons with your "message." *sigh* "Drink More Ovaltine."
I think the best answer would be to have paid "no ads" (or, at least, "selectable ads") accounts, and free "with ads" accounts. I suspect you'd see most people in the free column.
Gotta make a livin
Hey, everyone has to eat. If you
can get some sponsers and
make a few bucks, go for it.
Feature idea: Block individual ads after seeing them?
Jeremy, I've heard of this feature elsewhere, and I think it might be a valuable one to consider: Have a feature that allows you to block an ad after you've seen it at least once. That way, if a particular ad bothers you, you don't need to see it ever again.
I know that on some sites, most ads don't bother me, but there's the occasional one that annoys the bejebus out of me, for whatever reason. I've seen it, I've parsed it, I'm not clicking on it, so all it's doing is generating ill will. Advertisers should be willing to let us opt-out of their particular ad after we've seen it, and still pay for the first impression. In fact, it should raise the value of each ad impression, since first impressions are the most important. An ad block on a specific ad is still an ACK that the person has seen the ad and was sufficiently moved by it to block it.
One downside to the specific per-ad block: In theory, a determined subscriber could block all the ads, and such determinism might be delivered with a script. To prevent that sort of abuse, I'd just simply re-enable the ad with the oldest block. i.e. require that at least one ad be enabled at all times. Alternately, set the threshold at a certain percentage--you can only block 75% of all ads, or something like that. That keeps an incentive to save one's blocks for ads that bother you most.
If you want to be really entrepenurial, you could sell the aggregate demographic information of what ads get most commonly blocked, but I suggest you make that demographic collection opt-in. I sense that KernelTrap's audience is a bit more privacy sensitive than Joe Sixpack.
With such a per-ad block system, you could offer Flash and/or animated ads, and let people essentially opt-out of them. The demographic feedback to advertisers will let them know their approaches are misguided, at least in this community. :-)
re: Feature idea: Block individual ads after seeing them?
Interesting idea.
I'd still not be interested in flash ads/animated gifs, but I do like the idea of being able to manually disable ads once you've viewed them.
It's not likely to be a feature when I first roll out the ads, but it will likely be added at a later date.
Mozilla block images
Mozilla has this marvelous feature, block images from this site. It is very effective, and considering the amount of relevant images on kerneltrap...
Make the ads be served fast
The thing I find most irritating with banner ads is when they are served from a slow site. Having to wait for them is really annoying. If you could make sure they are served as fast as the pages themselves I'm happy:) And I have no doubt you'll spend the money wisely.
Google Ads
Use the google ads. I dunno if you'll get sufficient revenue from them, but they're tasteful, non-intrusive and often useful.
-- b
I'd not recommend ADs
But would still read the site if they were here. Issues I've seen are where an ad links to a third party site and they misbehaved; either large ads or their site down or slow or....
The motivation for paying authors I'm not really up for. Most people who have enough knowledge to write articles should do so for free. It gives them resume bullets, provides them a chance to develop their written communication skills, and lets them contribute. Since most of the people who really spend time in the kernel aren't making a living off their writing, why bother?
Either way, great site! I'll still visit even if there are ads. Now to just get my ISP to work with ECN.......
leitz
No Problems At All
Since I use This Firebird Configuration I never see any adverts anyway :)
Go for it
Google's AdWords system gives you very unobtrusive text-only adverts that are not only relevant to the page, but often interesting. Just an idea. I have no objection to seeing text adverts, and if they could be Google's (or something just as cool & relevant) then all the better.
Regards,
Rob
nothing wrong with ads as lon
nothing wrong with ads as long as they keep the site running.